According to analytical firm StatCounter, online discovery and social bookmarking site StumbleUpon has surpassed Facebook as the leading source for Social Media traffic in the United States. The data reveals that the site accounted for 43% of U.S. traffic against Facebook’s 38%. This data is more proof of how useful StumbleUpon is as a marketing tool. If you are a marketer seeking quality traffic, you should take notice and utilize this fast growing social media outlet. StumbleUpon has now grown to 16+ million users and its site traffic is rising rapidly. Whether or not it beats Facebook it terms of generating significant referrals, it is a new successful news/media/interests website that a serious online marketer ought to pay attention to.
A StumbleUpon page needs to be especially useful, interesting or bizarre to get someone to stop and like it, rather than stumbling on to the next thing.
StumbleUpon is a serendipity engine that tries to recommend amusing and delightful pages based on the number of similar users (people who share a particular interest) who “like” a page over time. StumbleUpon users begin by defining their personal interests, and now they can browse within one interest at a time. So the service is a home for things that appeal greatly to narrowly defined audiences rather than general-interest audiences.
In the long term, it’s really not useful to measure StumbleUpon against Facebook or Twitter. They exist in two entirely different classes: one is a timeless, passive, serendipity engine, the other is timely, active, two broadcasting networks. Both are important in their own ways, and deserve their own strategies.
Key StumbleUpon Package features:
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